Too little has been written about the troubles of boys and men. Throughout most of Richard Reeves excellent new book, Of Boys and Men, I wasn’t just nodding along, I was foot-stomping. Or they can take part, make money, focus on the supportive fans and hold their breath with a sort of resignation about the swath of online reactions - often leering and sexualized comments on their social media platforms - that show how much they are objectified.Why the Modern Male Is Struggling, Why It Matters, and What to Do About It Jones was quick to note female athletes can choose not to participate in social media and lose out on the biggest profits. legislation passed but declined to give a specific figure. Rishi Daulat, her agent, said Jones had made over six figures since the N.I.L. She has endorsements with Nike, Beats by Dre, SoFi and Uncle Funky’s Daughter, a hair-care product for women with curly hair, among other companies. Jones, among the few Black female collegiate athletes considered to be a top endorsement earner, has learned to quickly deconstruct the pros and cons of the new era of commercialization. Welcome to the world of Haley Jones, Inc. It’s because that’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me.” “Not because I don’t want to show my body. “I don’t post bikini pictures,” she said in a recent interview. Posts catering to traditional ideals about what makes women appealing to men do well, and the market backs that up. Scroll through the social media posts from female college athletes across the United States and you will find that a significant through line on many of the women’s accounts is the well-trod and well-proven notion that sexiness sells. She noted that some of the athletes had decided that making public such imagery wasn’t worth it while others had found it was one of the primary ways to increase their online popularity and earning power. “One of the big themes that came out is the pressure that they felt to post suggestive or sexy photos of themselves” on social media, Geurin said. And while the female athletes I spoke to said they were consciously deciding whether to play up or down their sexuality, some observers say that the market is dictating that choice.Īndrea Geurin, a researcher of sports business at Loughborough University in England, studied female athletes trying to make the Rio Olympics in 2016, many of them American collegians. But some who have fought for equity worry that their brand building is regressive.īut the new flood of money - and the way many female athletes are attaining it - troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence. New Endorsements Bring Up Old Debate : Female college athletes are making millions thanks to their large social media followings.Many female athletes have found the tests to be invasive and triggering for those who had eating disorders or were predisposed to them. Pressure to Cut Body Fat: Collegiate athletic departments across the country require student-athletes to measure their body composition.At North Carolina State, Coach Laurie Henes is winning with a different approach. ‘We Have Fun All the Time’: Women’s college running programs can be rife with toxicity.That’s only now become a reality thanks to grass-roots efforts and hard-charging surfers. Waves of Gender Equality: In 2002, “Blue Crush” depicted women competing at a major competition at Hawaii’s Pipeline.
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